Codebook for PersonalityCampaignsPB data

staff: Staff position. 1=Paid Staffer, 2=Volunteer Staffer, 3=Candidate

seattype:

seatgsh: 1=Gubernatorial campaign, 2=Senatorial Campaign, 3=Congressional Campaign

wonprimary: 1=won primary, 0=did not win primary

bfiagreeable: Agreeableness
bfiextraversion: Extraversion
bficons: Conscientiousness
bfineuro: Neuroticism
bfiopen: Openness to Experience

unethical: Scale of acceptance of unethical campaign behaviors

white: 1=white respondent, 0=non-white respondent

partyid: 0=third party, 1=Republican, 2=Democrat

inc=incumbent

negativty: Scale of negativity from campaign scenarios

experincere: years of experience. 10=10+

typeofad: 1=endorsed negative ad in experimental treatment, 0=endorsed positive ad

aheadbehind: 1=viewed ahead treatment, 0=viewed behind treatment

thirdparty: 1=third party candidate, 0=major party candidate


